Brand manager,Nestle nigeria

Job Description

Job Title : Brand manager
Description
Develop and implement the entire consumer marketing programme that builds strong brand equity for one of our brands. Monitor brand performance and manage the expenditure.

KEY RESPONSIBILITIES
Generating compelling consumer insight to develop winning strategies for the brand vs. competition.
Development of marketing plans by identifying the key opportunities (incorporating understanding of consumers, competition and external environment) and developing action plans for the brand in line with business objectives.
Managing innovation & renovation based on consumer insights which includes identifying opportunities, product conceptualizing, prepare and implement launch and post evaluation.

Qualifications

B.Sc or HND with a minimum of Second class or Upper credit (respectively) in any discipline.
5 – 6 years’ experience in Branding, Consumer Marketing, Channel & Category Sales Development or Marketing related discipline with Field Sales experience.
Must have previous record of success in building brands based on consumer insights.
Must have 2 years’ experience in Shopper Activation or Shopper Insight functions.
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